MEET CLINTON FRIEDMAN

Clinton Friedman started making images professionally during his final year as a visual arts student (1997). In 2003 he started a photographic journey that would culminate in his monograph Subtraction (2007). This collection of botanical images was a statement of intent that would come to define his aesthetic style. Every image, from all clintonfriedman collections, are original and created by him.

Inherently grounded in the organic. From photography, art and design to interior and fashion accessories, Clinton Friedman’s singular ability to showcase natures colour, form and texture is inherent in all that he does. His work is a celebration, a keenly refined point of view of our natural world – both its imperfections and its classical beauty – it transcends artifice in favour of uncompromising simplicity, forgoes trend in favour of timelessness. And in developing the clintonfriedman brand he has brought this distinctive style to bear both in his artistic output and considered range of products.

His distinctive style can be found across a multitude of product catagories – interiors, lifestyle, homeware, fashion, and gifting. An award winning designer forever seeking new adventures in design, since 2003.

“As an artist I have two opposing processes: one mechanical, the capturing of light and the other intuitive, an unconstrained manipulation of colour. My colour work is the converse to my photographic studies. If photography is defined as the art or process of producing images by the action of radiant energy, then my paintings are a subconscious response to my surroundings and spiritual connection with the natural world. Although both techniques reveal my connection with nature, the end results are quite different. Where my photography illustrates, my paintings express. In essence they are nature. My practice is a sequence of techniques, expressly process-driven.” – Clinton Friedman

AWARDS

2016 - Gourmand World Cookbook Awards - BEST FOOD BOOK, WORLD, RUNNER UP - Title: Durban Curry, So Much of Flavour
2016 – Gourmand World Cookbook Awards – BEST FOOD BOOK, WORLD, RUNNER UP – Title: Durban Curry, So Much of Flavour
2017 - 100% Design SA - BEST SURFACE DESIGN
2017 – 100% Design SA – BEST SURFACE DESIGN
2020 - Gourmand World Cookbook Awards - BEST PHOTOGRAPHY, WORLD, RUNNER UP - Title: Durban Curry, Up 2 Date
2020 – Gourmand World Cookbook Awards – BEST PHOTOGRAPHY, WORLD, RUNNER UP – Title: Durban Curry, Up 2 Date

MEDIA